Banking Review

Time wasters

BPAY is dipping its toes into youth marketing to encourage online bill payment

BY ELTON CANE

Youth marketing is notoriously tricky. Particularly – as is the case with online bill payment provider BPAY – your product is not particularly ‘cool’. But, knowing that it needs to raise awareness with the next generation of bill paying customers, BPAY has embarked on a marketing campaign targeting tertiary students in the 18-25 demographic.

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