August 20, 2010
Max your mobile
The mobile is mightier than the Internet, according to PayPal’s director. At least on a personal level…
BY CHARIS PALMER
Australian bankers need to rethink the role of the mobile phone in banking and payments, say mobile experts.
Last month, PayPal director of mobile Laura Chambers told Online Banking Review: “Before getting it right, people need to realise you can do a lot more with mobile. It’s a lot more personal than the traditional web.”
Her thoughts are echoed by M-Com head of marketing Serge Van Dam: “In Australia, most bankers still see it as an extension of the online channel, whereas all the feedback from consumers points to quite a different set of beleifs.”
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Written by: Charis
Filed Under: *Online Banking Review, Technology
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