February 6, 2011
CBA’s Facebook face-off
BY CHARIS PALMER
A night out with new friends could become very expensive for Commonwealth Bank staff. A draconian new social media policy document – obtained by Business Spectator – suggests follow-up communication on Facebook could get you fired.
It’s ironic – when CBA hired former US music and television industry executive Niki Epstein as its social marketing manager in February last year analysts praised the bank for catching up with its global peers.
See Business Spectator for more.
Written by: Charis
Filed Under: People & performance, The Better Banking Blog
Tags: CBA, social media policy
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