Archive for Adam Goodvach
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Calling all customers
Cold calling can be as much fun as a cold shower in winter. However, reaching out to existing customers with warmth and respect can be rewarding BY ADAM GOODVACH The GFC changed things. No one is quite sure exactly how, but it has. Now banks are trying to figure out the new reality. In an...
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Consumer clout
In the US, power in the insurance paradigm has been strictly handed over to the consumer. Australian companies can easily learn from this example. Few industries have been challenged of late like the general insurance market. New players, hungry for revenue in a recession-proof sector, have ...
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Tricks of the trade
Selling investment products directly to investors is possible using the phone, email or web, but no one is using these channels to full advantage. Money is looking to leave cash investments as confidence in the economy improves and everyone curses that they didn't get back into the stock market six...
