Archive for Marketing
-
The smartphone call
Having a mobile app on your website is not the same as having a mobile strategy. So why should you tap into the smartphone phenomenon? BY SIMON VAN WYK You may have seen that Google/IPSOS recently published some interesting research findings on smartphone usage around the globe. While Austra...
-
Dirty data
Is bad data - inaccurate, outdated and incomplete information _ killing your customers' experience and interaction with you? How often has a customer called your company, only to have the operator ask for their details - again - or worse, to find that your company's records are out of date, inac...
-
Glitches and tweets
NAB's recent batch processing failure had a big impact on customers. It was also a test for the bank's relatively new social media service team BY ELTON CANE The failure of NAB's batch payments processing and subsequent transaction delays and duplication for customers was big news in late No...
-
AMBERs have the answer
...But of course, the big question on the night was, out of 280 companies, which 15 would be selected by the public as winners. Read on to find out... BY CHARIS PALMER A nationwide survey of 2,500 Australians, combined with hours of lab testing has ranked Australia's most loved web services....
-
Social climbing
UBank's foray into social media could have turned into a social faux pas, but is instead looking like a social triumph BY CHARIS PALMER What started as "a bit of a joke" has become an important part of UBank's business strategy and hiring policy, says managing director Gerd Schenkel of the ba...
-
Getting a piece of the interaction
Companies that manage to integrate social media into their normal marketing activities will get the business (Subscribe)...
