Archive for Marketing & branding

  • Count on Abacus? Count on Abacus?

    Abacus' new ad campaign that champions mutual institutions over banks is reliable, says CEO Louise Petschler BY CHARIS PALMER The mutual financial sector plans to push on with an advertising campaign designed to raise awareness of credit unions and building societies, despite coming under att...

  • Time wasters Time wasters

    BPAY is dipping its toes into youth marketing to encourage online bill payment BY ELTON CANE Youth marketing is notoriously tricky. Particularly - as is the case with online bill payment provider BPAY - your product is not particularly 'cool'. But, knowing that it needs to raise awareness wit...