Posts Tagged insurance
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Consumer clout
In the US, power in the insurance paradigm has been strictly handed over to the consumer. Australian companies can easily learn from this example. Few industries have been challenged of late like the general insurance market. New players, hungry for revenue in a recession-proof sector, have ...
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An exciting Saturday night
Insurance is fascinating; you pay hundreds, sometimes thousands of dollars a year in the hope that you never actually use the product you’ve bought. There’s nothing else quite like it.Like many customers, I shop around each year to ensure that I’m getting value for money. This year the playing...
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The Buzz: innovation by customer based design
Customer based design has long been a tenet of true innovation and disruptive growth. Worldwide, the view that innovation is the way to fight back in the recession has gathered significant momentum. Booz & Co has found that so far most companies are resisting the temptation to dip into the resea...
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Online insurance point of sale problems
US based insurer Allstate aims to raise the customer experience stakes while providing a niche offering for motorcycle insurance. Targeting this demographic with a specialised online offering has been lauded as a great insight into customer needs. Australia is not without similar dedicated brands to...
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Insurance 2.0
In the UK and US, car insurance is the most frequently purchased online financial services product. In Australia, it remains credit cards. Uptake of online car insurance is attributed to the price war that resulted from the proliferation of insurance aggregators in both overseas markets.Australia ha...
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Online innovations in car insurance
The personal insurance market in the UK changed dramatically with the advent of aggregators. Rather than the disenfranchising the intermediary channel, which was one of the core dot com strategies, the online aggregators created a price war amongst UK car insurance providers.One of the largest aggre...
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PayPal vs Credit Cards
Research from Nielsen Online has tagged PayPal as the most preferred online payment method in Australia and the UK. There are more than 141 million PayPal accounts worldwide. In 2007 more than $47 billion in payments were processed by the service. There are also more than 100,000 websites worldwide ...
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Where have all the URLs gone?
Many of the current banking television commercials appear to be running with the URL in the call to action. Current television commercials for Suncorp, St George, Westpac and NAB are running without the inclusion of the URL in their call to action.Bank of Queensland and ANZ stand out as the only lar...